Ally Keller is an independent design partner to founders, early stage startups, & global tech companies.

Ally Keller is an independent design partner to

founders, early stage startups, & global tech companies.

Ally Keller is an independent design partner to founders, early stage startups, & global tech companies.

Ally Keller is an independent design partner to founders, early stage startups, & global tech companies.

Clients & Teams:

2024

2024

Crescent

In collaboration with the Head of Design, we re-envisioned Crescent's design system, product interfaces, and established a stronger hierarchy across product surfaces. I worked in unison with the CEO, CTO, and engineering team to roll out features spanning user roles, permissions, reoccurring payments & spend controls.

In collaboration with the Head of Design, we re-envisioned Crescent's design system, product interfaces, and established a stronger hierarchy across product surfaces. I worked in unison with the CEO, CTO, and engineering team to roll out features spanning user roles, permissions, reoccurring payments & spend controls.

2024

2024

Crux

Founding designer, working in conjunction with the COO, product, and engineering team to build over 50 product flows in a two-sided marketplace for renewable energy tax credits. Collaborating with the team from a seed of $4MM to a substantial $27MM Series A in Q1' 24.

Founding designer, working in conjunction with the COO, product, and engineering team to build over 50 product flows in a two-sided marketplace for renewable energy tax credits. Collaborating with the team from a seed of $4MM to a substantial $27MM Series A in Q1' 24.

2023

2023

Ro

Founding designer of the Ro Body Program, launching the program alongside product, engineering, and clinical staff and introducing GLP-1 medication (Wegovy and Ozempic) to Ro across the complete patient journey. Features include Online Visit, Prior Authorization, Patient Alerts & Updates, Syncs with Clinicians/Providers, & Weight Tracking.

Founding designer of the Ro Body Program, launching the program alongside product, engineering, and clinical staff and introducing GLP-1 medication (Wegovy and Ozempic) to Ro across the complete patient journey. Features include Online Visit, Prior Authorization, Patient Alerts & Updates, Syncs with Clinicians/Providers, & Weight Tracking.

2022

2022

Cash App

Collaboration with the Head of Product and UX Research to design Teen's Investment for Family accounts on Cash App. Features include several stages of ID-Authentication (Cash, Banking, & Investing accounts), Teen Requests, Parent Approvals, & Parental Controls.

Collaboration with the Head of Product and UX Research to design Teen's Investment for Family accounts on Cash App. Features include several stages of ID-Authentication (Cash, Banking, & Investing accounts), Teen Requests, Parent Approvals, & Parental Controls.

2022

2022

Vori

Led the product research, feature definition, journey map, and product design for Cost Change Reports. Aiming to improve inventory tracking across multiple grocery departments with a focus on small-medium sized grocers (1-7 locations) in the Bay Area. Journey Mapping how a grocer can track and manage the fluctuating cost of an item from order arrival to inventory stocking. Features include Cost Change Reports Dashboard, Inventory Side Panel, Bulk Editor, & a proposal of an updated design system to house all features and elements.

Led the product research, feature definition, journey map, and product design for Cost Change Reports. Aiming to improve inventory tracking across multiple grocery departments with a focus on small-medium sized grocers (1-7 locations) in the Bay Area. Journey Mapping how grocers can track and manage the fluctuating cost of an item from order arrival to inventory stocking. Features include Cost Change Reports Dashboard, Inventory Side Panel, Bulk Editor, & a proposal of an updated design system to house all features and elements.

2021

2021

Forge

Collaborated with studio founders (the amazing Scott & Becky) to execute design for the Housing Authority of Hawaii, Workrise, & support the facilitation of design hiring and staff augmentation for clients.

Collaborated with studio founders (the amazing Scott & Becky) to execute design for the Housing Authority of Hawaii, Workrise, & support the facilitation of design hiring and staff augmentation for clients.

2021

2021

Attentive

Managed an interdisciplinary group of 12 members, including design managers, product designers (principle to early career), content design, and researchers, spread over 3 different teams in the Messaging pillar and design systems.

Managed an interdisciplinary group of 12 members, including design managers, product designers (principle to early career), content design, and researchers, spread over 3 different teams in the Messaging pillar and design systems.

2021

2021

Twitter

Founding design lead for Twitter for Professionals, leading the vision and product roadmapping alongside a VP of Product dedicated to consumer and revenue opportunities for small and medium sized businesses on Twitter. Product surfaces included Business Badge & Identity, Business Onboarding, Business Modules & Profile Set-Up, Quick Promote (Web & Mobile), and a vision for self-service advertising on desktop.

Founding design lead for Twitter for Professionals, leading the vision and product roadmapping alongside a VP of Product dedicated to consumer and revenue opportunities for small and medium sized businesses on Twitter. Product surfaces included Business Badge & Identity, Business Onboarding, Business Modules & Profile Set-Up, Quick Promote (Web & Mobile), and a vision for self-service advertising on desktop.

how i work

As a designer I believe that the best work is done in co-creation with teams. I’ve structured design engagements with clients based on how they work best, their team size, and budget.

As a designer I believe that the best work is done in co-creation with teams. I’ve structured design engagements with clients based on how they work best, their team size, and budget.

say hello

allykeller.ux@gmail.com

allykeller.ux@gmail.com