Ally Keller

Work

Work

Two chairs

Two chairs

client dashboard & design system

client dashboard & design system

Working across design, product, and clinical teams, I introduced a new dashboard to simplify care logistics and help patients feel more supported in-between therapy sessions.


These additions laid the foundation for more flexible, accessible patterns across the product.

Grammarly

Grammarly

leading ai product visions

leading ai product visions

I led two future-vision projects that explored how AI could play a more meaningful role in tooling across Grammarly’s next-gen AI products.

Grammarly

Grammarly

v-bars redesign

v-bars redesign

I led the design of an updated v-bars experience, I delivered a new design that enhanced custom prompt visibility and encouraged multiple rounds of iterations to content and grammar.

crescent

crescent

design system + Cash & brokerage

design system + Cash & brokerage

Collaborating with Crescent’s Head of Design, I took on the challenge of reimagining their entire product experience through the design system.


Additionally, I partnered closely with the CEO and CTO to implement features around user roles, permissions, and financial controls.

crux

crux

founding designer, tax credit platform

founding designer, tax credit platform

As their first design partner, I worked alongside the founding team to turn this vision into a reality. Together, we developed over 50 product flows that now manage billions in tax credits.

ro

ro

founding designer, GLP-1 launch

founding designer, GLP-1 launch

Ro brought me on as the founding designer for their weight management program, tackling the unique challenge of designing a patient experience for GLP-1 medications (like Wegovy and Ozempic).

vori

vori

grocery stores & supply chain

grocery stores & supply chain

I led the research and design of their Cost Change Reports system, mapping a detailed journey of how items move through the supply chain and building a comprehensive dashboard to tackle inventory management tools, and a bulk editing system.

cash app

cash app

investing for teens & Parents

investing for teens & Parents

Partnering with Cash App’s Head of Investing Product, I took on the challenge of introducing investing capabilities to teens through family accounts. I developed flows for identity verification, parental controls, and approval system across banking and brokerage accounts.

attentive

attentive

design leadership, messaging

design leadership, messaging

I led the Messaging pillar as a Group Design, where I managed a diverse team of 12 design professionals across messaging and design systems. Leading a group that included design managers, product designers (from principal to early career)

twitter

twitter

Business Profiles

Business Profiles

I led the design vision and developed a cohesive strategy to pitch and secure buy-in for business profiles.Partnering with research and product to facilitate usability testing, quant research, and foundational research among both businesses and consumers.

twitter

twitter

founding designer, twitter for business

founding designer, twitter for business

ads for small businesses

I partnered closely with a dedicated VP of Product, Senior Director of Engineering, and Head of Sales to define and champion the vision for Twitter for Business.

I led the vision for a new experience for small business advertising on Twitter, and redesigned and launched the Quick Promote experience on mobile and desktop web.

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My best work has always come out of collaboration.


I've learned that no two teams work the same way. Some are still sketching, some are moving fast. Either way, I show up ready to listen first and design a process that fits the people doing the work.


Email — allykeller@proton.me

My best work has always come out of collaboration.


I've learned that no two teams work the same way. Some are still sketching, some are moving fast. Either way, I show up ready to listen first and design a process that fits the people doing the work.


Email — allykeller@proton.me

My best work has always come out of collaboration.


I've learned that no two teams work the same way. Some are still sketching, some are moving fast. Either way, I show up ready to listen first and design a process that fits the people doing the work.


Email — allykeller@proton.me